The Cultural Advocacy Coalition of Oregon strived to create a more engaging and contemporary logo to represent the organization. But how could one logo say it all? The Coalition’s membership stretches from the Willamette Valley to the Coast and the High Desert, representing dancers, theaters, artists, museums, libraries, historical societies, orchestras, and more. They also needed a mark that Oregon policymakers would recognize and enjoy seeing in the hundreds of emails and letters they send each legislative session. 

The new logo was an reinvigoration of their past, a style that is not overly sleek, as trends come and go, but true to CACO’s mission in advocating and forging meaningful relationships with Oregon’s legislature in ensuring policymakers support equitable and inclusive processes in funding and policies for a thriving cultural sector. CACO can now expand the lines of their logo, just as they do in their advocacy work, to include thousands of organizations and people working to make Oregon a more vibrant place.