Partners In Care is Central Oregon’s leading and oldest nonprofit hospice, home health, and palliative care provider. For it’s 45th anniversary year, staffer Maureen Dooley, team members, and Laken Creative created an ad campaign like no other. The theme “Redefining Hope” aimed to celebrate and reveal that hope should never be lost, even when diagnosed with a serious or terminal illness. The campaign features the faces of everyone from therapy dogs to volunteers and doctors. Photography by Timothy Park.