Clackamas Arts Alliance
Branding + Website
The Clackamas Arts Alliance needed a new brand for its 30th Anniversary that positioned them as THE regional resource for arts and culture, and welcomed a broader audience. The logo’s rising letters and color palette signal that the Arts Alliance gives voice to all artists, makers, and creatives. The bright colors and imperfect shapes represent inclusivity and acknowledge an incredibly diverse community - from seasoned artists to youth to the rich heritage and cultures that shape Clackamas County. The Arts Alliance has quickly become the local hub for arts and culture.
The WordPress website welcomes visitors with many ways to interact - featuring a robust calendar, in which the community can submit their own arts events, as well as an opportunity page notifying the community of grants, jobs, auditions, and calls to artists. Since the Arts Alliance does not have a physical presence or brick and mortar, strong branding and a visually and technologically powerful website was key in the growth of the Alliance.
